Toyota Motor Sales was preparing to launch Dealer Daily, an eBusiness site designed to be the focal point for communications within their dealer network. It was critical that Dealer Daily be launched on time and with excellent user acceptance. Because of a short release schedule and frequent changes to its Web site, Toyota could not afford to have separate development efforts for its online training, online help, product launch brochure and user guide. Zero-time-to-market demanded that all information be kept in a central place, updated once and distributed in different formats required to launch and support the eBusiness Web site. Toyota needed a partner to work close to the action with a great deal of flexibility because the application was very dynamic, with features being added and changed up until the last minute. In addition, the dealers required print, multimedia, as well as Internet support. The Solution: Toyota selected LeadingWay KnowledgeOne Content Manager™ as a knowledge system for Dealer Daily. Content was created, classified and broken down into small and flexible Knowledge Objects. Using the same Knowledge Objects, KnowledgeOne Content Manager™ generated content for an Online Campus and a context-sensitive Online Help System with a keyword search function and a just-in-time eLearning System. Both of these items were easily accessible from within Dealer Daily, and provided seamless integration between learning and using Dealer Daily. In addition, the same Knowledge Objects were used to generate and manage content for printed user guides, quick references, product launch brochures and a multimedia CD-ROM that could be used as an introduction to the application. LeadingWay Services: Toyota outsourced its entire content development effort to LeadingWay's high-volume content enhancement and development service. Working side-by-side with Toyota Web developers, LeadingWay developers transformed somewhat dull technical information into Knowledge Objects that were easy to understand, fun to learn with and quickly applied. As a full-service provider to Toyota, LeadingWay also hosted (and continues to host) the application on our network, and provides ongoing development, maintenance and content updates. Results: Despite finalizing the content just two days before the launch, Toyota was able to launch the Dealer Daily Web site on time because of the LeadingWay/Toyota team's speed and efficiency. The consistent content that was produced using a single knowledge system for learning, performance support and knowledge management functions caused the dealers to give the system a score of 4.4 on a 0-5 scale during usability testing. Dealers further commented that they liked both the demos and guided practices. They felt the system was very simple, easy to follow, thorough and intuitive. The LeadingWay/Toyota development team is adding both content and new functions to the next Dealer Daily release. Value Proposition: – Provided a total solution to enable dealership end users to learn how to use Dealer Daily. – Used multiple delivery methods to reach, engage, train and support the audience. – Eliminated 75% of the effort of creating print, multimedia, Web-based training and Help content by using a single knowledge system - LeadingWay KnowledgeOne Content Manager™. – Maintained the Toyota knowledge base so that the investment could be leveraged for future needs. © Copyright 2001, LeadingWay Corporation, all rights reserved rev-0418